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MARKETING ESSENTIALS

7,599.00 2,599.00

Marketing is one of the most crucial disciplines in today’s world, but it’s also the most misunderstood. Basically, it’s a blanket term that covers a wide range of practices, all of which are designed to promote a product, event, service, or even a persona. As consumers, most of us are exposed to all sorts of marketing, especially if you frequently hit the “Add to Cart” button.

But how can you leverage this familiarity into creative and financial freedom? By bridging the gap between key information and practical real world experience, of course.

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In this introductory marketing course, I won’t just educate you about the basic theories of marketing, but I’ll enable you to put some proven methodologies into practice. By the end of this course, you’ll be able to explain the concept of marketing in the simplest terms and, more importantly, apply its fundamentals in your journey towards creative and financial freedom.

What you can expect to learn from this course:

  • Basic marketing concepts;
  • Market segmentation, targeting, differentiation, and positioning;
  • Proven and real-world marketing strategies;
  • 4Ps of marketing: product, price, place, and promotion.

Over five weeks, we will cover:

Week 1: What is Marketing? What is Attraction Marketing?

Week 2: Understanding Customers and Their Behaviours

Week 3: Market Positioning and Research

Week 4: Marketing Strategy I : Product Life Cycle

Week 5: Marketing Strategy II: 4 Ps of Marketing

What do you need to take this course?

This course is 100% location independent and it will be conducted entirely online. So long as you have a laptop and a good Internet connection, you’re all set, regardless of whether you’re in a co-working space or beach.