In this introductory marketing course, I won’t just educate you about the basic theories of marketing, but I’ll enable you to put some proven methodologies into practice. By the end of this course, you’ll be able to explain the concept of marketing in the simplest terms and, more importantly, apply its fundamentals in your journey towards creative and financial freedom.
What you can expect to learn from this course:
- Basic marketing concepts;
- Market segmentation, targeting, differentiation, and positioning;
- Proven and real-world marketing strategies;
- 4Ps of marketing: product, price, place, and promotion.
Over five weeks, we will cover:
Week 1: What is Marketing? What is Attraction Marketing?
Week 2: Understanding Customers and Their Behaviours
Week 3: Market Positioning and Research
Week 4: Marketing Strategy I : Product Life Cycle
Week 5: Marketing Strategy II: 4 Ps of Marketing
What do you need to take this course?
This course is 100% location independent and it will be conducted entirely online. So long as you have a laptop and a good Internet connection, you’re all set, regardless of whether you’re in a co-working space or beach.